Sound Transit Biddingo #RP 0232-20

Sound Transit Media Buying Services for Next Generation ORCA Program

Sound Transit, the Central Puget Sound Regional Transit Authority, is seeking proposals for media buying services to support the Next Generation ORCA transit card program. - Government Buyer: - Sound Transit (Central Puget Sound Regional Transit Authority), ROOT Marketing office - Scope of Services: - Media research, strategy, planning, and purchasing for the ORCA program - Media auditing, reporting, and campaign optimization - Coordination with ORCA-participating agencies across King, Pierce, Snohomish, and Kitsap Counties - Key staffing roles: Account Manager (75 hours), Media Strategist (50 hours), Media Buyer (75 hours), Media Analyst (50 hours) - Budget and Contract Structure: - Anticipated annual media buying budget of $300,000 (excluding consultant fees) - Initial contract term of one year, with up to four additional one-year extensions - Option years may include negotiated rate escalations - Notable Requirements: - Disadvantaged Business Enterprise (DBE) goal of 5% - Small Business goal of 10% of total proposed price - All media buying expenses must be invoiced as a straight pass-through without markup - Coordination with multiple agencies and stakeholders is required - No specific OEMs or named vendors are identified in the solicitation

Description

Sound Transit is soliciting proposals from firms to provide media buying services in support of the next generation ORCA program. The contract term begins in 2021 and lasts through 2025, with an initial one-year term and the possibility of four additional one-year extensions at Sound Transit's discretion. The scope includes conducting media research, obtaining quotes, developing media plans, coordinating with ORCA-participating agencies, and measuring and reporting on media purchase results. A virtual pre-proposal meeting is scheduled, and the deadline for proposals is April 1, 2021.

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