SAM #N0018926QL9999

Comprehensive Enrollment and Strategic Outreach Services for U.S. Naval Academy Admissions

This opportunity seeks comprehensive enrollment and strategic outreach services for the U.S. Naval Academy Admissions Department. - Government Buyer: - U.S. Naval Academy, Office of Admissions - NAVSUP Fleet Logistics Center Norfolk (Department of Defense, Department of the Navy) - Services Requested: - Comprehensive enrollment management services - Nationwide student digital clearinghouse - Multi-channel outreach to secondary school leaders - Virtual tour integration - Enrollment analytics - Bi-annual content audits - Core platform access and management - Variable outreach execution (media buying, print media, list purchases) - Key Requirements: - Increase prospective candidate applications to 20,000 annually - Improve application completion rates beyond 32.6% - Mandatory expenditure auditing for variable outreach costs - Services must include both core platform licensing and variable outreach components - Providers must demonstrate technical expertise and experience in enrollment and outreach - No specific OEMs, hardware, or part numbers are mentioned - NAICS Code: 541890 (Advertising Services) - Place of performance: U.S. Naval Academy, Annapolis, Maryland - Anticipated contract type: Firm, Fixed-Price with cost-reimbursable elements for outreach

Description

Subject to FAR Clause 52.215-3, entitled "Solicitation for Information of Planning Purpose," this announcement constitutes a Sources Sought for information and planning purposes for qualified and experienced sources to provide Enrollment and Strategic Outreach Services in support of the United States Naval Academy Admissions Department. This is not a solicitation announcement for proposals and no contract will be awarded from this announcement. It is not to be construed in any way as a commitment by the Government, nor will the Government pay for the information submitted in response. The Government plans to procure these services as Commercial Services as defined in FAR 2.101.  

Place of Performance (Site Location): The delivery/performance of this requirement will be at the U.S. Naval Academy in Annapolis, MD 21402.

NAICS Code: The NAICS Code for this requirement is 541890, Other Services Related to Advertising, and the Size Standard is $19.0 (millions of dollars).

Period of Performance: The base period of performance is anticipated to be 12 months of services to begin 30 September 2025. Three (3) one-year option periods are anticipated to be included in the contract to extend services to 29 September 2030.

The proposed procurement is a single commercial Firm, Fixed-Price type contract. Reponses to this Sources Sought request should reference (N0018926QL190) and shall be submitted electronically to Cody Witz at cody.s.witz.civ@us.navy.mil  / Phone: (757) 443-1334 by 10:00 AM EST on 01 July 2026. Responses shall include the following information in this format:

1. Company name, address, POC name, phone number, fax number and email.

2. Contractor and Government Entity (CAGE Code) and Dunn and Bradstreet Number.

3. Size of business - Large Business, Small Business, Small Disadvantage, 8(a), Hubzone, Woman-owned and/or Veteran-owned.

4. If the services can be solicited from a GSA or SeaPort-e contract vehicle, provide the applicable contract number.

5. Capability statement addressing the following items:

Contractor’s ability to provide the required services referenced above. Contractor’s experience (identified by contract number) and strategy to provide the required services, especially for Government and corporate entities of similar size and scope. Contractors should include their anticipated teaming/partnering/subcontracting arrangements along with corporate information such as company name, address, and point of contact name, phone number, email address, and business size.

Documentation of technical expertise and experience and strategy must be presented in sufficient detail for the U.S. Government to determine that your company possesses the necessary capability, expertise and experience to compete for this acquisition. Standard company brochures will not be reviewed. Submissions are not to exceed five (5) standard typewritten pages.  All technical questions and inquiries maybe submitted within the response. Responses must be in English.

Again, this is not a request for a proposal.  Respondents will not be notified of the results and the U.S. Government is not required to answer any questions submitted in regards to this RFI. Please note the information within this pre-solicitation synopsis will be updated and/or may change prior to an official synopsis/solicitation, if any.

Attachments: Attachment I Draft Performance Work Statement

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