Mississippi Procurement Portal #3170036049

Mississippi DMH Seeks Media & Communications Services for 988 Suicide & Crisis Lifeline Campaign

The Mississippi Department of Mental Health (DMH), Division of 988, is seeking a qualified media and communications firm to expand the statewide 988 Suicide & Crisis Lifeline awareness campaign. - Government Buyer: - Mississippi Department of Mental Health (DMH), Division of 988 - Scope of Work: - Creative development and branding for the 988 Lifeline, including logo design and cohesive brand identity - Production of printed and digital outreach materials - Development of social media content and support for 988 Day - Media planning and placement, including print, digital, and broadcast radio advertising - Coordination of outreach to diverse audiences: 911 personnel, first responders, youth, adults, faith-based, and rural communities - Campaign evaluation using qualitative and quantitative methods, with recommendations for continuous improvement - Key Requirements: - Vendor must demonstrate experience in public awareness campaigns, behavioral health messaging, and multimedia communications - Deliverables include branding, media strategies, outreach materials, and campaign performance assessment - Maximum contract budget is $70,000 - No specific OEMs or named vendors are identified in the solicitation

Description

The Mississippi Department of Mental Health (DMH) is seeking qualified firms to support and expand the statewide 988 Suicide & Crisis Lifeline Campaign. The campaign aims to increase public awareness, reduce stigma, and encourage the use of the 988 crisis support number through coordinated, data-driven outreach strategies. The selected vendor will develop creative content, manage media planning and placement, coordinate outreach to diverse populations, and evaluate campaign effectiveness. The contract period is from July 1, 2026, to September 29, 2026, with a maximum budget of $70,000.

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