California eProcure #26CROB-037S

California Department of Insurance Seeks Outreach and Advertising Services for Insurance Programs

This opportunity is issued by the California Department of Insurance (CDI) for outreach and advertising services supporting three major insurance-related programs. - Government Buyer: - California Department of Insurance (CDI) - Programs Supported: - California Low-Cost Auto Insurance Program (CLCA) - Patient and Provider Protection Act (PPPA) - Life and Annuity Consumer Protection Program (LACPP) - Services Requested: - Integrated marketing and outreach services - Advertising agency services, including media placement and fulfillment - Community engagement and partnerships with community-based organizations - Social media campaigns, research, and analysis - Development of outreach plans, advertising packages, research reports, and regular evaluations - Quantities and Deliverables: - One comprehensive outreach and advertising services contract - Annual outreach plans and advertising packages - Recurring research reports and evaluation meetings - Unique or Notable Requirements: - Targeting low-income, multi-ethnic, and underserved populations - Annual budget capped at approximately $1.2 million, with a total not to exceed $3.68 million for three years (or $4.9 million with the optional extension) - Compliance with California's small business and Disabled Veterans Business Enterprises (DVBE) preference programs - Submission of detailed cost proposals for each contract year - No specific OEMs or named vendors are required; the solicitation is open to qualified marketing and advertising firms.

Description

The California Department of Insurance (CDI) is soliciting proposals for Outreach and Advertising Services related to the California Low-Cost Auto Insurance Program (CLCA), Patient and Provider Protection Act (PPPA), and Life and Annuity Consumer Protection (LACPP) Programs. The contract will be awarded for a three-year term with an optional one-year extension. The solicitation includes requirements for marketing, advertising agency services, and media placement and fulfillment. Proposals must comply with all RFP requirements and be submitted by July 22, 2026.

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