SAM #19GT5026Q0049

U.S. Embassy Guatemala City Solicitation for Multi-Channel Media Campaign Services (2026-2027)

This opportunity is a solicitation from the U.S. Embassy Guatemala City (Department of State) for a comprehensive media campaign targeting H-2 visa fraud prevention for 2026-2027. - Government Buyer: - U.S. Department of State, U.S. Embassy Guatemala, GSO Procurement Section - Contact: Beau P. Garrett - No specific OEMs or commercial vendors are named; the solicitation is open to qualified media and advertising firms with local market experience. - Products/Services Requested: - Media campaign services focused on rural populations and urban youth - Monthly radio spots (10x per day, alternating cycles) - Tuk-tuk advertising (minimum 8 tuk-tuks per department capital, rotating locations) - Cross-street banners (full-color, installed, maintained, insured, permitted) - Digital advertising screens in public spaces - Targeted SMS and WhatsApp campaigns - Social media ads (animated storyboards, short-form videos) - Newspaper ads (half-page, nationwide and local reach) - Printed outreach materials (posters, flyers, business cards, stickers) - Jingle production and recording - Two market studies (midpoint and end of campaign) - Press taxes and VAT as separate line items - Unique/Notable Requirements: - Campaign must demonstrate cultural competency and innovative media strategies - Local market experience is required - Firm-fixed price contract; VAT (12%) must be listed separately - Market studies to measure campaign impact - All technical and pricing details are specified in the solicitation attachments

Description

The U.S. Embassy Guatemala invites interested and qualified vendors to participate in a solicitation process for a Media Campaign as as described herein. 

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