Maryland Procurement Portal #BPM057366

Maryland Health Benefit Exchange seeks renewal of Granicus products for Marketing Portal

The Maryland Health Benefit Exchange (MHBE) is seeking to renew its Granicus software products for use in its Marketing Portal. - Government Buyer: - Maryland Health Benefit Exchange (MHBE) - OEM Highlight: - Granicus is the specified Original Equipment Manufacturer (OEM) - Products/Services Requested: - Granicus software products for the MHBE Marketing Portal - Enables ad hoc messaging, consumer segmentation by multiple factors, and direct communication with Qualified Health Plan (QHP) consumers - No specific part numbers or quantities provided - Unique/Notable Requirements: - Solution must support segmentation and communication with QHP consumers based on predefined parameters - Only Granicus products are being solicited, indicating a brand-name requirement - Procurement Process: - Solicitation is via Invitation for Bid (IFB) with minimum qualifications - All bids must be submitted through the EMMA portal

Description

This solicitation is to obtain Granicus products for the Maryland Health Benefit Exchange’s (MHBE) Marketing Portal. The solution will enable MHBE's Marketing Department to perform ad hoc messaging based on a predefined set of Qualified Health Plan (QHP) consumer parameters, segment consumers by multiple factors, and communicate with those consumers. The solicitation is an Invitation for Bid (IFB) with minimum qualifications and is currently open. Bids must be submitted via the EMMA portal, and a virtual pre-bid conference is scheduled for July 15, 2026.

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