Texas DIR/ESBD #5510000953

Texas Department of Agriculture seeks public outreach and marketing services for 'Don't Pack a Pest' campaign.

The Texas Department of Agriculture (TDA), Agriculture and Consumer Protection Division, is seeking proposals for public outreach and marketing services to promote the 'Don't Pack a Pest!' (DPAP) program. - Government Buyer: - Texas Department of Agriculture, Agriculture and Consumer Protection Division - Contact: Alfredo Aguirre - Services Requested: - Comprehensive media campaign targeting international travelers at Texas border areas, ports of entry, cruise ship terminals, and airports - Outreach tactics include billboards, digital advertising, radio, social media posts, and other methods - Deliverables: - Marketing plan - Media campaign flowchart - Creative development - Campaign implementation - Monthly performance analytics - Final debrief presentation - Unique Requirements: - Focus on cost-effective outreach and public service announcements - Campaign must address risks of transporting pests and diseases via travelers' luggage - Performance analytics and debriefing required - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Notable Context: - DPAP is an international, multi-agency initiative funded by the USDA and involves Florida and California Departments of Agriculture and U.S. Customs and Border Protection - Contract Term: - Initial term from effective date through August 31, 2027 - Up to three optional one-year renewals through August 31, 2030 - Renewal notifications require 30 days prior written notice

Description

The Texas Department of Agriculture (TDA) is soliciting proposals for public outreach and marketing services to promote the "Don't Pack a Pest!" Program (DPAP). The campaign will target specific audiences in Texas along the Mexico/United States border and at international ports of entry, cruise ship terminals, and international airports. Services include billboard, digital advertising, radio, social media posts, and other outreach methods, emphasizing cost-effectiveness and public service announcements. The DPAP is a USDA-funded, multi-agency initiative aimed at raising awareness about the risks of transporting pests and diseases through travel.

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