New York State Contract Reporter #2136519

CUNY Sole-Source Procurement for LinkedIn Self-Service Advertising Services

The City University of New York (CUNY), University Central Office, is seeking advertising services to support brand awareness and student recruitment efforts. - Government Buyer: - City University of New York (CUNY), University Central Office, CUNY Central Procurement - OEM and Vendor: - LinkedIn is the sole Original Equipment Manufacturer (OEM) and vendor for this procurement - No third-party vendors or resellers will be involved - Products/Services Requested: - Self-service advertising services provided directly through LinkedIn's advertising platform - Services are focused on digital advertising for brand awareness and student recruitment - No specific part numbers or quantities are listed, as this is a service-based procurement - Unique/Notable Requirements: - This is a sole-source procurement, exempt from standard competitive advertising requirements - The contract covers multiple New York City boroughs: Bronx, Kings, New York, Queens, and Richmond - Only LinkedIn's proprietary self-service platform will be used; no alternatives or substitutes are permitted

Description

This solicitation is for the award of advertising services aimed at brand awareness and student recruitment initiatives. The services will utilize LinkedIn's self-service advertising platform. The contract term is from July 1, 2026 through June 30, 2028. No third-party vendors will be used for advertising services under this award.

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