New York State Contract Reporter #2136517

Award for Snapchat Self-Service Advertising Platform to Snap.com for CUNY

This award notice details a contract from the City University of New York (CUNY), University Central Office, for digital advertising services: - Government Buyer: - City University of New York (CUNY), University Central Office, CUNY Central Procurement - OEM and Vendor: - Snap.com (Snap Inc.) is both the sole vendor and Original Equipment Manufacturer (OEM) - Services Requested: - Advertising services for brand awareness and student recruitment - Exclusive use of Snapchat's self-service advertising platform - No third-party vendors or intermediaries involved - No specific product part numbers or purchase quantities listed - Locations Covered: - Bronx, Kings, New York, Queens, and Richmond counties - Unique Requirements: - Sole-source procurement; only Snapchat's platform may be used - Focused on digital outreach to prospective students - No physical products or hardware are included; only digital advertising services via Snapchat - Contract duration is two years

Description

This solicitation is for the award of advertising services aimed at brand awareness and student recruitment initiatives. The services will utilize Snapchat's self-service advertising platform exclusively, with no third-party vendors involved. The contract term is from July 1, 2026, through June 30, 2028. The location coverage includes Bronx, Kings, New York, Queens, and Richmond counties. The procurement is a single source exemption.

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