New York State Contract Reporter #2136518

Award of META Self-Service Advertising Services for CUNY Brand Awareness and Recruitment

This award notice details the City University of New York (CUNY), University Central Office's contract for advertising services: - Government Buyer: - City University of New York (CUNY), University Central Office, CUNY Central Procurement - OEM and Vendor: - META (sole Original Equipment Manufacturer and service provider) - Products/Services Requested: - Advertising services for brand awareness and student recruitment - Services delivered exclusively via META's self-service advertising platform - No physical products, part numbers, or third-party vendors involved - Notable Requirements: - Sole-source award justified by the unique capabilities of META's platform - Services target multiple New York City boroughs (Bronx, Kings, New York, Queens, Richmond) - Contract is for a fixed two-year term with no option years or annual subscription

Description

This contract opportunity is for the award of advertising services aimed at brand awareness and student recruitment initiatives. The services will utilize META's self-service advertising platform. The contract term is from July 1, 2026, through June 30, 2028. No third-party vendors will be used for advertising services under this award.

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