CanadaBuys #PRCP0003644

BDC Solicits Digital Intelligence and SEO Analytics Platform for Marketing and Competitive Insights

The Business Development Bank of Canada (BDC) is seeking a digital intelligence and SEO analytics platform to enhance its online visibility and competitive positioning. - Government Buyer: - Business Development Bank of Canada (BDC), a federal agency - Products/Services Requested: - Digital intelligence and SEO analytics solution - Must provide keyword analysis, search performance monitoring, technical audits, and competitive insights - Required to have strong coverage of the Canadian market - Should generate actionable insights for optimizing digital marketing strategies and content performance - OEMs and Vendors: - No specific OEMs or vendors are named in the notice - Unique/Notable Requirements: - Platform must support both advisory mandates and business development activities - Emphasis on reliable, scalable data and actionable reporting - Open competitive bidding process - Contract Details: - Duration of 24 months

Description

BDC is seeking suppliers capable of providing a digital intelligence and SEO analytics solution that delivers reliable, scalable data to assess online visibility, demand generation effectiveness, and competitive positioning, supporting both advisory mandates and business development activities. The solution must enable keyword analysis, search performance monitoring, technical audits, and competitive insights, with strong Canadian market coverage and the ability to generate actionable insights to optimize digital marketing strategies and content performance. The contract duration is 24 months and the procurement method is Competitive – Open Bidding.

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