Clemson University Ionwave #2026.6.19.BRAND (Brand)

Statewide Brand Awareness and Audience Segmentation Research for Clemson University

Clemson University is seeking a qualified firm to conduct a comprehensive statewide brand awareness, perception, and audience segmentation research initiative. - Government Buyer: - Clemson University (South Carolina) - Services Requested: - Quantitative and qualitative research services - Survey design and administration - Focus groups and interviews - Audience segmentation analysis - Data analysis and reporting - Development of interactive dashboards - Strategic recommendations and executive presentations - Deliverables: - Survey instruments - Research reports (quantitative and qualitative) - Audience segmentation analysis and personas - Executive summary reports - Interactive dashboards - Strategic recommendations - Executive presentations to university leadership - Notable Requirements: - Collaboration with university stakeholders - Data security and confidentiality - Dedicated project manager assigned by vendor - All project deliverables and data become property of Clemson University - No specific OEMs or commercial vendors are named in the solicitation - Fixed-price contract covering all costs - Project duration anticipated to be twelve months from contract award

Description

Clemson University is seeking proposals from qualified firms to conduct a comprehensive statewide brand awareness, perception, and audience segmentation research initiative. The project aims to provide actionable insights regarding public awareness, perceptions, engagement, accessibility, and statewide impact to support strategic communications planning, enrollment initiatives, stakeholder engagement, and future branding activities. The contract term is anticipated to begin upon award and continue through completion of all deliverables, with project completion expected within twelve months. The selected contractor will provide quantitative and qualitative research services, including survey design, data collection, focus groups, audience segmentation, data analysis, and reporting, culminating in strategic recommendations and presentations to university leadership.

View original listing