CanadaBuys #SMU26003

Saint Mary's University Solicits Proposals for Comprehensive Brand Audit Services

Saint Mary's University in Halifax, Nova Scotia is seeking an external partner to perform a comprehensive brand audit. - Government Buyer: - Saint Mary's University (Halifax, Nova Scotia) - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Products/Services Requested: - Comprehensive brand audit service - Assessment of brand effectiveness, consistency, and perception across key audiences and touchpoints - Evaluation to follow the university's 2021 brand refresh - Unique or Notable Requirements: - Focus on external service providers with expertise in university brand audits - Open competitive bidding process - No trade agreements apply - No product line items, part numbers, or specific quantities specified - Estimated contract duration is 12 months

Description

Saint Mary’s University is seeking an external partner to conduct a comprehensive brand audit following its 2021 brand refresh. The objective is to evaluate the effectiveness, consistency, and perception of the university’s brand and reputation across key audiences and touchpoints. The contract duration is estimated to be 12 months. The procurement method is competitive open bidding.

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