Clemson University Ionwave #2026.6.19.BRAND

Clemson University Statewide Brand Awareness and Audience Segmentation Research

Clemson University is seeking a qualified firm to conduct a comprehensive statewide brand awareness, perception, and audience segmentation research initiative. - Government Buyer: - Clemson University (higher education institution in South Carolina) - Products/Services Requested: - Comprehensive research services including: - Research planning and project kickoff - Quantitative survey design, administration, and data collection - Qualitative research such as focus groups and interviews - Audience segmentation and persona development - Data analysis and interpretation - Delivery of detailed reports, dashboards, and executive presentations - Notable Requirements: - Experience with statewide public opinion and market research, especially for higher education or public sector clients - Ability to securely handle data and provide regular project updates - All deliverables, data, and analyses become the property of Clemson University - Fixed-price contract covering all costs - No specific OEMs or vendors are named in the solicitation - The research supports Clemson's strategic communications, enrollment, and branding initiatives

Description

Clemson University is seeking proposals from qualified firms to conduct a comprehensive statewide brand awareness, perception, and audience segmentation research initiative. The project aims to provide actionable insights regarding public awareness, perceptions, engagement, accessibility, and statewide impact to support strategic communications planning, enrollment initiatives, stakeholder engagement efforts, and future institutional branding activities. The contract term is anticipated to begin upon award and continue through completion of all deliverables, with project completion expected within twelve months. The scope includes research planning, quantitative and qualitative research, audience segmentation, data analysis, reporting, and deliverables such as reports, dashboards, and presentations to Clemson University leadership.

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