Mississippi Procurement Portal #3150006855

Mississippi Department of Wildlife, Fisheries, and Parks Seeks Media Buying Agency Services

The Mississippi Department of Wildlife, Fisheries, and Parks (MDWFP) is seeking a qualified media buying agency to support its statewide and regional digital marketing initiatives. - Government Buyer: - Mississippi Department of Wildlife, Fisheries, and Parks (MDWFP) - Office of Support Services Procurement Division - Services Requested: - Media Buying Agency Services - Strategic planning, purchasing, and placement of digital advertising - Campaign optimization, audience targeting, and platform selection - Performance tracking, analytics, reporting, and dashboard development - Account management and budget oversight - Platforms include social media, display, radio, and streaming video - Quantities and Budget: - Single award for one agency - Fixed budget not to exceed $600,000 over three years (annual spend of $200,000) - Unique/Notable Requirements: - Three-year contract term with no renewal options - Emphasis on technical qualifications, management, live demonstration, and cost - Services must support increasing hunting and fishing license sales, state park reservations, museum ticket sales, and overall brand awareness - OEMs and Vendors: - No specific OEMs or named vendors; open to qualified media buying agencies - Evaluation will focus on expertise in digital media buying, data-driven strategy, and platform-specific knowledge.

Description

The Mississippi Department of Finance and Administration, on behalf of the Mississippi Department of Wildlife, Fisheries, and Parks (MDWFP), is soliciting qualifications for media buying agency services. The selected agency will support statewide and regional digital marketing efforts to enhance public engagement, increase revenue-generating activities such as hunting and fishing license sales and state park reservations, and elevate brand awareness for MDWFP's programs including the Mississippi Natural Science Museum. Services include strategic planning, purchasing, and placement of digital advertising, campaign optimization, performance tracking, and account management. The contract term is anticipated to be 36 months with a total contract value not to exceed $600,000.

View original listing