Alberta Purchasing #2024RSS0111

Award for Longitudinal Survey of Sports Betting Ads to YouGov by University of Calgary

This opportunity involves the University of Calgary awarding a contract for a longitudinal survey on sports betting advertisements: - Government Buyer: - University of Calgary - OEMs and Vendors: - YouGov (primary vendor and service provider) - Products/Services Requested: - Recruitment, programming, and collection of survey data from 1,000 adults in Ontario and 500 adults in Alberta - Administration of 20-minute online surveys at four intervals: baseline, 3 months, 6 months, and 12 months - Market research and educational survey services, including telephone and on-location surveys, quantity surveying, and educational surveys - Unique or Notable Requirements: - Longitudinal design with repeated measures over a year - Direct award to YouGov, no competitive bidding or mandatory information session - No bid security required - Focus on sports betting advertisements and their impact - Contract Value: - $149,700 for the full term

Description

The University of Calgary intends to award a 1-year contract to YouGov to recruit, program, and collect survey data from 1000 Ontarian adults and 500 Albertan adults. The online survey will consist of 20-minute surveys at baseline, 3 month, 6-month, and 12-month follow-ups. This procurement involves market research and educational survey services related to sports betting ads. The contract is a direct award with no mandatory information session or bid security specified.

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