Procurement Portal Nova Scotia #SMU26003

Saint Mary's University Solicits Comprehensive Brand Audit Services

Saint Mary's University in Halifax, Nova Scotia, is seeking an external partner to conduct a comprehensive brand audit following its recent brand refresh. - Government Buyer: - Saint Mary's University (Halifax, Nova Scotia) - Scope of Work: - Comprehensive audit of the university's brand effectiveness, consistency, and perception - Evaluation across key audiences and touchpoints - Identification of brand strengths, gaps, and opportunities - Recommendations to inform recruitment, communications, and reputation strategies for 2027-2030 - Products/Services Requested: - Comprehensive Brand Audit Service (no part numbers specified) - Unique/Notable Requirements: - Evidence-based assessment of brand positioning - Focus on informing future strategic initiatives - No specific OEMs or vendors are named in the solicitation - Open to qualified firms with expertise in brand evaluation, marketing, and market research - Contract duration is expected to be 12 months

Description

Saint Mary's University is seeking an external partner to conduct a comprehensive brand audit following its 2021 brand refresh. The audit aims to evaluate the effectiveness, consistency, and perception of the university’s brand and reputation across key audiences and touchpoints. The successful proponent will provide an objective, evidence-based perspective on how the brand is currently experienced relative to institutional goals. The audit should identify strengths, gaps, and opportunities to strengthen SMU’s positioning and inform future recruitment, communications, and reputation-building strategies for the 2027-2030 period. The expected duration of the contract is 12 months.

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