Dept of Management Services Florida #25-026

Santa Rosa County Solicits Professional Advertising and Marketing Services for Tourism

Santa Rosa County, Florida is seeking a qualified agency to provide comprehensive advertising and marketing services for its Tourist Development Office. - Government Buyer: - Santa Rosa County Board of County Commissioners, Tourist Development Office - OEMs and Vendors: - No specific Original Equipment Manufacturers (OEMs) or named vendors are identified in the solicitation - Products/Services Requested: - Professional advertising, marketing, and public relations services - Creation of annual and long-range marketing/action plans - Development and execution of advertising and public relations strategies - Design and production of print, broadcast, online, and collateral materials - Media planning (traditional and online) - Website content development and management - Social media services and campaigns - Marketing collateral, grants, displays, videos, and trade show support - Detailed public relations, publicity, and promotional plans to stimulate tourism - Quantities and Budget: - Single award for comprehensive services - Anticipated contract value up to $950,000, with $650,000 allocated for net media spend - Unique or Notable Requirements: - Agency must provide detailed budget breakdowns - Quarterly in-person and monthly remote reporting required - Agency responsible for its own travel costs - Proof of insurance and compliance with county requirements - Demonstrated experience and capabilities in similar services - 3% materials fee applies to project services - Initial contract term of one year, with up to two one-year renewal options

Description

Santa Rosa County Board of County Commissioners is seeking proposals from qualified firms to provide Professional Advertising and Marketing Services for the Tourist Development Office. The scope includes creating marketing plans, recommending advertising mixes, designing and producing materials, developing media plans, overseeing website content, and providing public relations and promotional plans. The contract amount is anticipated not to exceed $950,000, with an expectation of $650,000 allocated toward net media spend. Proposals must be submitted electronically by 10:00 a.m. on March 14, 2025, and questions must be submitted by 12:00 p.m. on February 28, 2025.

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