Opportunity
Chesapeake Regional Healthcare Opengov #26-226-4342
Chesapeake Seeks Full-Service Agency for Tourism Marketing and Advertising
Posted
June 18, 2026
Respond By
July 22, 2026
Identifier
26-226-4342
NAICS
541810, 541830
The City of Chesapeake Department of Parks, Recreation and Tourism is seeking a full-service advertising and marketing agency to serve as its Agency of Record for tourism marketing. - Government Buyer: - City of Chesapeake Department of Parks, Recreation and Tourism - Scope of Work: - Strategic marketing partnership to increase visitation and strengthen brand awareness for Chesapeake's tourism sector - Development and implementation of a comprehensive marketing and communications program - Services required include: - Strategic planning - Brand development - Creative services - Media planning and placement - Performance measurement - Vendor Requirements: - Proven experience in destination marketing for cities, attractions, accommodations, or similar organizations - Demonstrated track record of measurable economic impact in tourism marketing - Ability to collaborate with city tourism staff and partners to align with broader economic development goals - No specific OEMs or named vendors are identified in the solicitation - The contract is likely to be multi-year with possible option years, though exact period of performance is not specified
Description
The City of Chesapeake’s Department of Parks, Recreation and Tourism seeks to retain a full-service advertising and marketing agency with demonstrated experience in destination marketing to serve as the City’s Agency of Record. The selected agency will act as a strategic marketing partner responsible for guiding and implementing a comprehensive marketing and communications program designed to increase visitation, strengthen brand awareness, and generate measurable economic impact for Chesapeake’s tourism industry. The agency will deliver strategic planning, brand development, creative services, media planning and placement, and performance measurement in support of Chesapeake’s tourism goals, collaborating closely with Tourism staff and key partners.