Virginia's eProcurement Marketplace #26-226-4342

Chesapeake Seeks Full-Service Marketing Agency for Tourism Promotion

This opportunity is for a full-service advertising and marketing agency to support the City of Chesapeake's tourism promotion efforts. - Government Buyer: - City of Chesapeake, Department of Parks, Recreation and Tourism - Scope of Work: - Agency of Record for destination marketing - Develop and implement comprehensive marketing and communications programs - Services required: - Strategic planning - Brand development - Creative services - Media planning and placement - Performance measurement - Requirements: - Proven experience in tourism/destination marketing - Demonstrated success with similar organizations (destinations, attractions, accommodations) - Ability to align with City tourism and economic development objectives - No specific OEMs or named vendors are identified in the solicitation - Agency will collaborate closely with City Tourism staff and partners - No product part numbers or quantities are specified, as this is a services contract

Description

The City of Chesapeake’s Department of Parks, Recreation and Tourism seeks to retain a full-service advertising and marketing agency with demonstrated experience in destination marketing to serve as the City’s Agency of Record. The selected agency will act as a strategic marketing partner responsible for guiding and implementing a comprehensive marketing and communications program designed to increase visitation, strengthen brand awareness, and generate measurable economic impact for Chesapeake’s tourism industry. The agency must have proven success in developing and executing tourism marketing campaigns for destinations, attractions, accommodations, or other tourism-related organizations. The agency will provide strategic planning, brand development, creative services, media planning and placement, and performance measurement in support of Chesapeake’s tourism goals, collaborating closely with Tourism staff and key partners to align marketing initiatives with broader economic development and tourism objectives.

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