Tarrant County Ionwave #F2026147

Tarrant County Solicits Comprehensive Marketing Services for County Departments

Tarrant County is seeking a vendor to provide a comprehensive suite of marketing services for its various departments. - Government Buyer: - Tarrant County Purchasing Department - Senior Buyer: Kehinde Olugbile - Scope of Services: - Strategic planning, public awareness campaigns, and creative development (branding, copywriting, graphic design) - Media placement and purchasing across TV, radio, print, internet, mobile, and out-of-home - Research activities including focus groups, surveys, and campaign evaluation - Mobile app and website development and maintenance - Print and direct mail advertising, production of incentive items, translation services, and event planning - Roles include Director, Manager/Coordinator, Supervisor, Researcher/Analyst, Planner/Buyer, Designer, Producer, Writer, Camera Person, Recruiter, and Administrative/Clerical Support - Quantities (annual estimated hours): - Director: 208 - Manager/Coordinator: 312 - Supervisor: 208 - Researcher/Analyst: 312 - Planner/Buyer: 104 - Designer: 208 - Producer: 104 - Writer: 104 - Camera Person: 104 - Mobile App & Web Development: 62 - Mobile App Maintenance: 42 - Recruiter: 104 - Administrative/Clerical Support: 208 - Unique/Notable Requirements: - Vendors must have in-house staff for design and strategy, and manage subcontractors as needed - All electronic deliverables must comply with federal, state, and county accessibility, privacy, and security standards - Strict information security requirements for hosted/cloud IT solutions, including U.S. data residency, breach notification within 48 hours, patch management, and audit rights - Vendor personnel accessing county data or secure facilities must pass criminal background checks - Emphasis on use of certified Historically Underutilized Businesses (HUBs) - Vendors must assign all creative rights to the County - Detailed project timelines, budgets, and progress reports required - No specific OEMs or named vendors are specified in the solicitation.

Description

Tarrant County is seeking proposals from vendors to provide marketing services for various County Departments. The contract term is twelve months with the possibility of two additional twelve-month renewals. Services include strategic planning, production, media placement, research, creative development, mobile app and website development, and outreach campaigns. Vendors must comply with all applicable laws and provide detailed project timelines, budgets, and reports. The contract emphasizes quality, compliance, and the use of certified Historically Underutilized Businesses (HUBs).

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