Opportunity
SAM #N0018926QL198
U.S. Navy Digital Advertising Services for International Naval Review (Sole Source to Outfront Media Inc.)
Buyer
NAVSUP FLC Norfolk
Posted
June 16, 2026
Respond By
June 18, 2026
Identifier
N0018926QL198
NAICS
541890, 541850, 541810, 541840, 541830
This procurement opportunity is for digital advertising services to promote the International Naval Review (INR) event in New York City for the U.S. Navy, specifically Commander, Navy Region Mid-Atlantic (CNRMA). - Government Buyer: - U.S. Navy, Commander, Navy Region Mid-Atlantic (CNRMA) - NAVSUP Fleet Logistics Center Norfolk - OEM/Vendor: - Outfront Media Inc. (sole source provider) - Products/Services Requested: - Digital advertising on the New York Subway Livecard Network - 935 subway cars with 26.49" screens across multiple lines (A, E, M, F, G, R, 2, 4, 7, L, J, Z) - Digital bulletins on "The Digital Beast" (ID: #M-159) - 8 configured spots - Services to increase public awareness and support Navy recruiting and public affairs objectives - Unique/Notable Requirements: - Sole source procurement to Outfront Media Inc. - Advertising specifically targeted for the International Naval Review event - Firm fixed price contract - Emphasis on high-visibility digital placements in NYC transit system - No specific part numbers for the subway network advertising; "M-159" is the part number for digital bulletins.
Description
This is a solicitation for commercial services prepared in accordance with FAR Part 12. The solicitation number is N0018926QL198. The proposed contract action is for commercial services, in accordance with the Performance Work Statement (PWS). The North American Industry Classification System (NAICS) code is 541890 and the Small Business Standard is $19M. This solicitation incorporates provisions and clauses by reference. The full text of provisions and clauses may be accessed electronically at the following websites:
https://www.acquisition.gov/far-overhaul https://www.acq.osd.mil/dpap/dars/dfars_far_overhaul_class_deviations.html
The Naval Supply Systems Command (NAVSUP) Fleet Logistics Center (FLC) Norfolk Contracting Department, intends to solicit – on behalf of the Commander, Navy Region Mid-Atlantic (CNRMA) – Outfront Media Inc., (CAGE: 7D4N5) on a sole source basis.