Maryland Procurement Portal #BPM057338

UMGC Solicits Radio and Podcast Advertising Services for Veteran Outreach

The University of Maryland Global Campus (UMGC) Stateside Military Operations (SMO) office is seeking proposals for radio and podcast advertising services to reach veterans and military-affiliated audiences. - Government Buyer: - University of Maryland Global Campus (UMGC), Stateside Military Operations (SMO) - Products/Services Requested: - Integrated marketing services focused on radio and podcast advertising - Airing UMGC commercial content on a national radio network - Geo-targeted, long-form podcast spots tailored to veterans and military-affiliated populations - Daily veteran-focused radio programming - Requirements: - Vendor must have access to a national radio network and a large podcast platform - Proven experience in radio advertising - Ability to deliver geo-targeted, high-quality content - No specific OEMs or vendors are named in the solicitation - Focus is on increasing awareness of UMGC's higher education programs among veterans and active military personnel in the U.S. and abroad

Description

The University of Maryland Global Campus (UMGC) Stateside Military Operations (SMO) seeks a partner to provide integrated marketing services including targeted radio and podcast outreach to veteran populations in the US, online, and overseas. The goal is to increase awareness of UMGC higher education programs among veterans and active military personnel and to boost enrollment applications from these groups. The vendor will air UMGC commercial content on their radio network, focusing on military-affiliated and veteran populations in key locations domestically and internationally. The services include providing radio advertising as needed by UMGC SMO, integrated with veteran-focused radio programming airing daily across the vendor's network.

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