New York State Contract Reporter #25-12

SUNY Morrisville Digital Marketing Services for Undergraduate Enrollment

SUNY Morrisville is seeking digital marketing services to boost undergraduate enrollment. - Government Buyer: - State University of New York (SUNY), SUNY Morrisville State College - Office of the Director of Purchasing (John Gunerman) - Services Requested: - Comprehensive digital marketing campaign development, implementation, and management - Focus on achieving undergraduate enrollment objectives - Notable Requirements: - Service-Disabled Veteran-Owned Business (SDVOB) participation goal: 6% - Minority Business Enterprise (MBE) goal: 16% - Women Business Enterprise (WBE) goal: 14% - Open to firms with experience in digital marketing for higher education - Compliance with New York State diversity, insurance, and lobbying requirements - Past vendors for similar contracts include Overit Multimedia, Inc., Encoura, LLC, and Advance Media NY - No specific OEMs or product part numbers are mentioned; the procurement is for professional marketing services

Description

SUNY Morrisville is seeking proposals from qualified digital marketing firms to develop, implement, and provide ongoing management for a comprehensive digital marketing campaign aimed at achieving undergraduate enrollment objectives. The contract term is from August 1, 2026, through August 1, 2027. The selected partner will be engaged starting August 1, 2026, with the campaign launching as soon as possible thereafter and running through August 1, 2027. Proposals are due by July 7, 2026, 1:00 PM.

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