SAM #USAFACSOCALL006

USAFA Strategic Brand Assessment and Roadmap Consultancy Solicitation

This opportunity is a solicitation from the United States Air Force Academy (USAFA) for commercial consultancies to deliver a comprehensive brand assessment and strategic brand roadmap. - Agency: United States Air Force Academy (USAFA), Department of Defense - Contracting Office: USAFA 10 CONS LGC - Solicitation: Rapid Acquisition Commercial Solutions Opening (CSO) FA7000-25-S-C001, Call 006 - Requirement: Multi-tiered brand assessment and phased strategic brand roadmap - Benchmarking against 'Gold Standards,' peer service academies, and elite civilian STEM universities - Eligibility: Open to qualified commercial strategic communications and branding consultancies - Submission: Solution Brief (max 5 pages) required per official instructions - Budget: Maximum $65,000 - No specific OEMs or vendors named; opportunity is open to all qualified firms - Unique Requirements: Demonstrated capability in strategic brand analysis and benchmarking - No product line items; primary service is strategic brand consultancy - No attachments or additional procurement documents provided - Submission deadline: June 18, 2026, 10:00 AM MDT

Description

SPECIAL NOTICE / INFORMATIONAL OUTREACH: This notice is being published solely to alert industry to an active solicitation being conducted under a separate, specific acquisition vehicle.

The United States Air Force Academy (USAFA) is seeking innovative commercial solutions to conduct a comprehensive, multi-tiered Brand Assessment and to develop a phased Strategic Brand Roadmap.

USAFA’s objective is to establish its brand as the nation's most desirable, recognizable, and prestigious service academy, becoming the undisputed institution of choice for America's next generation of leaders. To achieve this, USAFA is actively soliciting "Solution Briefs" (maximum 5 pages) from elite commercial strategic communications and branding consultancies capable of benchmarking the USAFA brand against "Gold Standards," direct peer institutions, and aspirational elite civilian STEM universities. 

SOLICITATION INSTRUCTIONS

DO NOT SUBMIT PROPOSALS OR SOLUTION BRIEFS IN RESPONSE TO THIS SPECIAL NOTICE.

The official solicitation for this requirement is being conducted under the USAFA Rapid Acquisition Commercial Solutions Opening (CSO) FA7000-25-S-C001, specifically Call 006.

All interested vendors MUST navigate to the official CSO Call 006 posting to review the full Performance Work Statement (PWS), submission instructions, and evaluation criteria.

Link to Official Solicitation (CSO Call 006): https://sam.gov/workspace/contract/opp/e435253f8ef24fc6bb07688b2fe852f7/view  CSO Call 006 Title: FA7000-25-S-C001 Call 006 - USAFA Brand Analysis Submission Deadline: 18 Jun 2026, 10:00 AM MDT (See official CSO Call 006 posting for the exact deadline)  Budget Limitation: The maximum budget for this effort is $65,000.

Questions regarding the requirement or the submission process must be directed to the personnel listed in the official CSO Call 006 document. Additional Links:USAFA CSO Call 006USAFA CSO Call 006

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