SAM #FD-2026-286SN

NOAA sole source procurement for Circana seafood sales data services (annual subscription)

NOAA's National Marine Fisheries Service (NMFS) is seeking to procure proprietary seafood sales data services from Circana, LLC via a sole source contract. - The procurement covers two specialized data sets: - Food Service Seafood Sales Data (Supply Track) - Retail Service Seafood Sales Data (OmniMarket POS) - Data requirements include detailed product attributes (e.g., fish type, harvest, packaging, prep method, coating type, format, product type, species detail, trim, storage, value added, origin) - Geographic breakdowns must be provided at the Census Division level - Data must be delivered monthly for specified periods (January-December 2025 for SupplyTrack; Q3 2025-Q2 2026 for OmniMarket) - The data is used for economic analysis, monitoring, and reporting by NMFS economists - Circana, LLC is the only known provider of these proprietary data sets - The contract is for an annual subscription, with performance from June 30, 2026 to June 30, 2027 - No estimated contract value is specified, but the opportunity is limited to Circana due to the unique nature of the data

Key Details: - Agency: Department of Commerce, NOAA, NMFS, Office of Science and Technology - Sole source justification: Only Circana can provide the required data sets - Commercial opportunity: Annual subscription for seafood sales data services - No competing vendors identified

Description

OST Seafood Data NOTICE OF INTENT TO NEGOTIATE A SINGLE-SOURCE CONTRACT

Special Notice: FD-2026-286 NOAA/NMFS/OST The U.S. Department of Commerce (DOC), National Oceanic and Atmospheric Administration (NOAA), National Marine Fisheries Service (NMFS), Office of Management and Budget (OMB) intends to negotiate, on a sole source basis, under the authority of FAR 12.102(a), with Circana, LLC This requirement is for: Services, non-personal, to provide all labor, equipment and materials (unless otherwise provided herein) necessary for purchase seafood sales data in two data sets: Food Service Seafood Sales Data (Supply Track) and Retail Service Seafood Sales Data. The applicable Size Standard is North American Industry Classification System (NAICS) Code 541910 with a Small business size standard of $22.5M.This Sole Source Determination is based on NOAAA's requirement that is the only Vendor that provides the required service.The purchase of the Circana data will be used by NMFS economists in mission critical activities such as: -Monitoring and reporting in the seafood sector of the economy, including dashboard products and responses to leadership inquiries; - Consumer demand models for seafood products used to forecast producer prices and economic conditions facing the commercial fishing industry.

TECHNICAL SPECIFICATIONS: SupplyTrack POS data: ● Category ○ Fish, Other Seafood, Shellfish ● Level of detail/Attributes: ○ Sub-category down to UPC level including the following attributes: ■ Fish Type ■ Harvest ■ Packaging ■ Prep Method ■ Seafood Coating type ■ Seafood format ■ Seafood product type ■ Seafood Species Additional Detail ■ Seafood Trim ■ Storage ■ Value Added ■ Seafood Origin ● Geographies: ○ Total U.S. Circana SupplyTrack, with breakdown provided at Census Division level ● Measures: ○ Units ○ Dollars ○ Pounds ● Time Periods: ○ Monthly data covering January 2025 - December 2025 data periods OmniMarket POS data: ● Category: ○ Circana Fresh (Perimeter) Seafood and Frozen Seafood data ● Level of detail: ○ Category ○ Sub-Category (segment in Fresh) ○ UPC/item detail ● Geographies: ○ Total US MULO+ with Conv and all available MULO+ with Conv states as available ● Measures: ○ Dollar Sales ○ Dollar Share ○ Unit Sales ○ Unit Share ○ Volume Sales ○ Volume Share ○ Average Price per Unit ○ Average Price per Volume ○ % Volume any Merchandising ○ ACV Weighted Distribution ○ % of Stores Selling ○ Units per Store Selling ○ Dollars per Point of Distribution ● Time Periods: ○ Monthly data covering the Q3 2025 - Q2 2026 data periods DELIVERY SCHEDULE: Annual Subscription Period of Performance: 06/30/2026 - 06/30/2027

Only one source is capable of providing the service required at the level of quality required because the service is unique and highly specialized.

NMFS economists have been using Food Service Seafood Sales Data (Supply Track) and Retail Service Seafood Sales Data from Circana for multiple years. Continuing to purchase this data from Circana will allow construction of a consistent time series of historical data. This will enable reporting and analysis of trends in seafood prices and quantities that affect the fishing industry and need to be factored into management decisions.

If this product is not purchased, NMFS will be unable to report and analyze trends in retail seafood demand. This will limit the information on seafood markets and trade available to agency leadership and the public. Further, it will delay the development of tools to predict the effects of market changes on the fishing industry.

These data sets provided by Circana are direct Circana product offerings that are not available from other vendors.

**THIS NOTICE OF INTENT IS NOT A REQUEST FOR COMPETITIVE PROPOSALS AND NO SOLICITATION PACKAGE IS AVAILABLE. HOWEVER, FIRMS THAT BELIEVE THEY CAN FULLY MEET THE GOVERNMENT'S REQUIREMENTS MAY SUBMIT SUBSTANTIATING DOCUMENTATION IN WRITING TO THE IDENTIFIED POINT OF CONTACT WITHIN 15 DAYS AFTER PUBLICATION OF THIS SYNOPSIS. SUCH DOCUMENTATION WILL BE EVALUATED SOLELY FOR THE PURPOSE OF DETERMINING WHETHER OR NOT TO CONDUCT THIS PROCUREMENT ON A COMPETITIVE BASIS. A DETERMINATION BY THE GOVERNMENT NOT TO CONDUCT A COMPETITIVE PROCUREMENT, BASED UPON RESPONSES TO THIS NOTICE, IS SOLELY WITHIN THE DISCRETION OF THE GOVERNMENT. ORAL COMMUNICATIONS ARE NOT ACCEPTABLE IN RESPONSE TO THIS NOTICE.

Attachments

Single Source Determination

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