Maryland Procurement Portal #BPM057507

University System of Maryland Solicits Comprehensive Marketing and Branding Services

The University System of Maryland (USM) is seeking proposals from marketing agencies to enhance its brand and outreach efforts. - Government Buyer: - University System of Maryland (USM) - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Products/Services Requested: - Comprehensive marketing, advertising, branding, and creative services - Services include: - Multimedia campaign strategy - Media planning and buying - Creative concept development - Graphic and design services - Campaign monitoring, reporting, and analysis - Value-added services - All labor, materials, and equipment must be provided by the selected agency - Unique or Notable Requirements: - 5% Minority Business Enterprise (MBE) participation goal - Non-mandatory virtual pre-bid conference - Agencies must deliver end-to-end solutions for USM's marketing needs

Description

The University System of Maryland (USM) is seeking a qualified marketing agency to provide all labor, material, and equipment required to advance the USM brand through services including multimedia campaign strategy, media planning and buying, creative concept development, graphic and design services, campaign monitoring, reporting, and analysis, as well as value added services. The solicitation includes a non-mandatory virtual pre-bid conference scheduled for June 17, 2026, at 10:00 AM EST. The procurement program participation goals include a 5% MBE participation goal. The Request for Proposals and all associated documents are available via the provided DemandStar link.

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