SAM #DoWSM0001

Strategic Marketing and Communications Services for Department of War

The Department of War, through the Office of the Assistant to the Secretary of War for Public Affairs (OATSW PA) and Washington Headquarters Services, is seeking integrated strategic marketing and communications services to build and advance its institutional brand. - Government Buyer: - Department of War - Office of the Assistant to the Secretary of War for Public Affairs (OATSW PA) - Washington Headquarters Services, Acquisition Directorate - No specific OEMs or commercial vendors are named in the solicitation. - Requested Services: - Enterprise brand strategy and governance, including brand standards and messaging - Strategic communications and messaging development - Audience research, segmentation, and market intelligence - National advertising campaign development and execution - Creative development and multimedia production for multiple platforms - Media planning, buying, placement, and optimization - Campaign performance measurement, analytics, and reporting - Brand health and recruiting environment analysis - Data analytics, dashboarding, and decision support - Media monitoring and narrative analysis - Campaign asset management and knowledge transfer - Program management and stakeholder coordination - No products, part numbers, or purchase quantities are specified; the focus is exclusively on comprehensive marketing and communications services. - Notable Requirements: - Services must cover the full lifecycle of brand strategy, campaign execution, analytics, and stakeholder coordination - Emphasis on data-driven decision support, performance measurement, and knowledge transfer - Support for both national advertising and internal communications needs - NAICS code 541810 (Advertising Agencies) applies.

Description

Brand Strategy and Identity System, Campaign Development and Execution, and Measurement, Analytics and Optimization 

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