SAM #SPE302-26-SS-0004

Distribution of Coca-Cola Beverage Products for Guam Area (Saipan & Tinian)

This procurement opportunity is for the supply and distribution of Coca-Cola beverage products to Department of Defense (DoD) and authorized Non-DoD customers in the Guam Area of Responsibility, specifically Saipan and Tinian. - Government Buyer: - Defense Logistics Agency (DLA) Troop Support Indo-Pacific - OEMs and Vendors: - Coca-Cola (primary OEM) - Products Requested: - Wide range of Coca-Cola beverages, including: - Coke Zero, Diet Coke, Cherry Coke, Classic Coke, Sprite, Diet Sprite, Dr. Pepper, Diet Dr. Pepper, Fanta, Barq's Root Beer, Seagram's Ginger Ale - Powerade sports drinks (Fruit Punch, Mountain Blast, Orange) - Minute Maid juices (Apple, Cran Grape, Cranberry Apple Raspberry, Orange) - Dasani water (various sizes), Smartwater, Glaceau Vitamin Water (multiple flavors) - Packaging includes cans and plastic bottles in various sizes (7.5 oz, 12 oz, 20 oz, 24/box, etc.) - Detailed part numbers and quantities provided for each item (see product line items) - Unique/Notable Requirements: - Distributors must hold a valid Coca-Cola Exclusive Distributor License for the Oahu Area of Responsibility - Direct distribution required (no third-party logistics) - Warehousing, shelf-life assurance, timely delivery, and responsive customer service - Compliance with all applicable licenses and certifications - Period of Performance: - 12-month contract period under a STORES Catalog arrangement - Estimated Contract Value: - Based on quantities and scope, estimated range is $250,000 to $500,000 - Primary Competitors: - PepsiCo, Keurig Dr Pepper (not eligible for this procurement, but would be typical competitors in beverage distribution) - Competing Products: - Pepsi, Mountain Dew, Aquafina, Gatorade, Tropicana, Dr Pepper, Snapple (not eligible for this procurement) - All requested products and quantities are detailed in the attached schedule of items.

Description

Request for Information (RFI): Coca-Cola Beverage Products for Oahu

Introduction:

This Request for Information (RFI) is issued by the Defense Logistics Agency (DLA) Troop Support Indo-Pacific in accordance with FAR Part 10 – Market Research. The Government is conducting market research to identify responsible and capable sources interested in supplying a full line of Coca-Cola Beverage Products to Department of Defense (DoD) and authorized Non-DoD customers located on the Island of Oahu, Hawaii.

This RFI is for informational and planning purposes only and does not constitute a formal solicitation or guarantee of future procurement.

Background:

The Government anticipates a potential requirement for a long-term agreement to provide Coca-Cola Beverage Products to U.S. military installations and other authorized customers located on Oahu. The agreement will support continuous access to approved Coca-Cola beverage products for customers throughout the island.

The selected contractor may be responsible for:

• Sourcing, purchasing, storing, and distributing Coca-Cola Beverage Products.

• Maintaining product quality, timely delivery, and responsive customer service.

• Responding to customer requests for additional or substitute Coca-Cola items during the life of the contract.

• Maintaining all required federal, state, and local licenses and certifications.

Note: Vendors must currently operate as functioning commercial distributors. It is not acceptable for an offeror to operate solely as a third-party logistics (3PL) firm, i.e., one that subcontracts out warehousing, procurement, and delivery functions. Offerors affirm their role as direct distributors upon submission of capability statements.

Purpose of This RFI:

The Government is issuing this RFI to:

• Identify commercial distributors capable of supporting Coca-Cola Beverage Product requirements for locations throughout Oahu.

• Evaluate industry readiness to stage, store, and deliver products to customers located on the Island of Oahu.

• Assess warehousing, distribution, product quality, timeliness, and shelf-life assurance practices.

• Evaluate potential delivery strategies and help shape the future contract structure.

• Determine whether the contractor holds a valid Coca-Cola Exclusive Distributor License for the Oahu Area of Responsibility (AOR).

Important Notices:

• This RFI is for market research purposes only and does not guarantee a contract.

• Responses are voluntary and will not affect eligibility for future solicitations.

• The Government will not reimburse any costs incurred in responding to this RFI.

• Proprietary information should be clearly marked and will be protected appropriately.

• Interested parties should monitor SAM.gov for any updates or future solicitations related to this RFI.

Attachments:

The following documents are provided to assist with your response:

• Attachment 1 – Draft Schedule of Items

• Attachment 2 – Sample Customer List

Submission Instructions:

Interested parties are encouraged to respond by submitting:

• A brief capability statement describing your company’s experience with similar subsistence or beverage distribution contracts. Product support must be for Coca-Cola Beverage Products only. Alternative brands are not being considered under this requirement.

• Relevant information that will assist in the development of the contract, including potential delivery strategies, distribution licenses for Oahu, and any logistical considerations specific to this region.

• Any additional feedback or suggestions regarding the feasibility of the proposed strategies, timelines for implementation, and insights into the acquisition approach.

• Any industry best practices, recommendations for optimizing product delivery, and considerations for maintaining compliance with applicable federal, state, and local regulations and product quality requirements.

Submit all responses to:

bradley.ahnee@dla.mil

Deadline:

June 25, 2026, by 0800 HST

FAR References:

This RFI is conducted in accordance with the following Federal Acquisition Regulation (FAR) references:

FAR 10.001 – Market Research Policy FAR 10.002 – Procedures for Market Research FAR Part 12 – Acquisition of Commercial Products and Commercial Services

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