California eProcure #26-0007-A

California Cannabis Appellations Program Education and Outreach Campaign Solicitation

The California Department of Food & Agriculture is seeking a contractor to develop and implement an education and outreach campaign for the Cannabis Appellations Program (CAP). - Government Buyer: - California Department of Food and Agriculture - Office of Agricultural Resilience and Sustainability - Contracts Unit, Office of Grants Administration, Administrative Services Division - Services Requested: - Development and execution of a comprehensive outreach and education campaign for CAP - Creation of artwork and speaker kits - Audience analysis and research - Media outreach and retail engagement - Production of ADA-compliant materials - Metrics tracking and reporting - No specific OEMs or commercial vendors are named in the solicitation - Notable Requirements: - Campaign must target cannabis cultivators, consumers, local governments, and industry stakeholders - Deliverables must be ADA-compliant - Contractor must provide detailed cost proposals by deliverable and year - Compliance with California Disabled Veteran Business Enterprise (DVBE) program for non-IT services - Disclosure regarding use of generative artificial intelligence (GenAI) - Estimated contract value is $140,000 over three years, with an option to renew for an additional year - No product line items; all requested items are services

Description

This solicitation is for consulting services to conduct an education and outreach campaign for the Cannabis Appellations Program (CAP). The goals include raising awareness of the appellations of origin program among cannabis cultivators, consumers, local officials, and industry members; educating stakeholders on how to petition for an appellation of origin; informing consumers about the benefits of products designated with an appellation of origin; and strengthening relationships between the department and local jurisdictions to support program expansion. The contract type is consulting, and the solicitation is issued by the Department of Food & Agriculture of the State of California.

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