Opportunity
Austin Afo #IFQ 8300 JRH1027
Austin Fire Department Seeks Social Media Management Services for Firefighter Recruitment
Posted
June 10, 2026
Respond By
June 15, 2026
Identifier
IFQ 8300 JRH1027
NAICS
541820
The City of Austin Fire Department Recruiting Division is seeking a contractor to provide Social Media Management Services focused on firefighter recruitment. - Government Buyer: - City of Austin, Austin Fire Department Recruiting Division - Contact: Rebecca Hall - Scope of Services: - Design, administer, and validate social media and email recruiting campaigns - Campaigns must target increased impressions, engagement, website traffic, and Candidate Interest Card (CIC) completions - Special emphasis on recruiting minority and women firefighter candidates - Includes both organic and paid social media strategies across digital platforms - Contractor must describe all tools to be used, reporting capabilities, and provide a timeline of deliverables - Minimum Qualifications: - Experience with fire department or public safety recruitment campaigns for departments with at least 300 employees and applicant pools of 1,500 or more - Demonstrated success in increasing recruitment metrics and candidate diversity - Contract Details: - Initial term of 12 months, with up to two additional 12-month extensions possible - No specific OEMs or technology vendors are named; opportunity is open to qualified service providers
Description
This solicitation aims to secure assistance for the Austin Fire Department Recruiting Division to develop and implement social media campaigns that attract potential firefighter recruits, with a special focus on minority and women candidates. The contractor will partner with AFD to design, administer, and validate campaigns that increase impressions, engagement, website traffic, and Candidate Interest Card completions. The contract term is initially twelve months with the possibility of two additional twelve-month extensions. The solicitation requires proposers to have experience with fire department or public safety recruitment campaigns and to demonstrate increased recruitment metrics.