CanadaBuys #26-003

Export Development Canada seeks market research services for strategic initiatives

Export Development Canada (EDC) is seeking external partners to provide market research services supporting its strategic and operational initiatives. - Government Buyer: - Export Development Canada (EDC), a Canadian federal agency - Products/Services Requested: - Market research services for flagship initiatives: - Trade Confidence Index (TCI) - Brand Tracker - Customer and Partner Journey Research - Employee and Partner Experience Studies - Services may include: - Analytical and insight support - Full-service research delivery (from design to reporting) - Data cleaning, weighting, analysis, and interpretation - Sample and results validation - Privacy protection and storytelling - Unique/Notable Requirements: - EDC manages most survey fieldwork internally - External partners are primarily needed for data analysis and complex studies - Expertise required in advanced analytics, privacy, and research storytelling - No specific OEMs or vendors are named in the notice - Contract duration is 24 months - Competitive open bidding process

Description

Export Development Canada (EDC) is seeking market research services to support its strategy, brand, customer experience design, and business decisions. The work includes flagship initiatives such as the Trade Confidence Index, Brand Tracker, Customer and Partner Journey Research, and Employee and Partner Experience Studies. EDC manages most survey fieldwork internally but seeks external research partners for data analysis, interpretation, and full-service delivery for qualitative or complex quantitative studies. The insights support corporate reporting, brand decisions, product development, and performance measurement.

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