Miami University and Ohio University Ionwave #0620262414

Miami University Seeks Full-Service Marketing Agency for Quantum Computing and AI Program Recruitment

Miami University is seeking a full-service marketing agency to lead a national recruitment campaign for its Bachelor of Science programs in Quantum Computing and Artificial Intelligence. - Government Buyer: - Miami University (Oxford, Ohio) - Scope of Work: - Develop and execute a $500,000 national awareness and recruitment campaign - Target audience: prospective students and their parents - Services required: - Strategic planning - Creative development and execution - Media planning and buying - Messaging strategy and innovative content formats - Experiential marketing - Data-driven audience targeting and campaign optimization - Performance measurement and reporting - Audience research and social listening - Collaboration with university stakeholders - Notable Requirements: - Agencies must demonstrate a track record of attention-grabbing, results-driven campaigns using emerging platforms and technologies - Agency partnerships or collaboratives (up to two agencies) are allowed if a single agency cannot provide the full range of services - Three to five qualified firms will be shortlisted for an invite-only RFP - No specific OEMs or product part numbers are named; the procurement is for marketing services, not physical products

Description

Miami University is seeking a full-service marketing partner with exceptional creative, strategic, and media buying capabilities to develop and execute a national awareness and recruitment campaign for its Bachelor of Science programs in Quantum Computing and Artificial Intelligence. The agency should bring fresh thinking to creative execution and media strategy, combining compelling messaging, innovative content formats, experiential marketing, and data-driven audience targeting to engage prospective students and their parents. The campaign budget is $500,000, and the university will shortlist 3-5 qualified firms from this RFI to invite to a subsequent RFP. Agency partnerships or collaboratives of no more than two agencies are allowed if one agency does not provide the full range of services.

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