Prescott Opengov #2026-RSOQ-272

Prescott, AZ Seeks Marketing Agency for Destination Marketing and Economic Development

The City of Prescott, Arizona, is seeking a qualified marketing agency to support its destination marketing and economic development efforts. - Government Buyer: - City of Prescott, Arizona (Economic Enterprise office) - Scope of Services: - Destination marketing execution and campaign support for Experience Prescott (the city's official destination marketing organization) - Economic development campaign support - Digital advertising, creative development, social media management, content creation, campaign execution, and travel trade support - Development of measurable economic impact and development campaigns - Key Requirements: - Agency must provide clear metrics, accountability, and consistent KPI reporting - Regular quarterly updates are required - Emphasis on innovative strategies and maximizing ROI for tourism and economic development - OEMs and Vendors: - No specific OEMs or vendors are mentioned; open to all qualified marketing agencies - Products/Services Requested: - Comprehensive marketing and campaign execution services (no hardware or software products specified) - Unique/Notable Requirements: - Focus on measurable outcomes and economic impact - Collaboration with city staff across all platforms - Increase in bed tax revenue as a key objective

Description

The City of Prescott, Arizona, is seeking qualified marketing agencies to submit Statements of Qualifications (SOQs) for destination marketing execution and campaign support on behalf of Experience Prescott, the City’s official destination marketing organization, as well as its economic development initiatives. The selected agency will collaborate with City staff to promote initiatives across all platforms, aiming to increase bed tax revenue and develop campaigns supporting tourism and economic growth. The agency will be responsible for digital advertising, creative development, social media management, content creation, campaign execution, travel trade support, and measurable economic impact initiatives. Clear metrics, accountability, and consistent KPI reporting will be essential throughout the contract.

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