SAM #N4215826_NNSY_MS1102

One-Year Media Advertising Campaign for Skilled Trades Recruitment at Norfolk Naval Shipyard

This opportunity seeks a one-year media advertising campaign to support skilled trades recruitment for the Norfolk Naval Shipyard (NNSY), under the Department of the Navy (NAVSEA). - Government Buyer: - Department of the Navy, Norfolk Naval Shipyard (NNSY), Code 1102 People Experience - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation or attachments - Products/Services Requested: - Media place-based, out-of-home advertising campaign - Over 300 digital displays in Hampton Roads and Outer Banks markets - Streaming 20-30 ten-second content slots - Over 1 million weekly impressions - 45-60 minute dwell times - Localized content with remote content management - Coverage across nearly 400 retail, restaurant, and fitness venues - Focused on recruiting 300 skilled trades workers, especially Inside Machinists - Unique/Notable Requirements: - Advertising must be highly localized and allow for remote updates - Campaign must engage local communities and provide measurable impressions - Emphasis on digital, place-based advertising rather than traditional media

Description

Norfolk Naval Shipyard seeks to procure a one-year advertising campaign contract to support the sourcing and recruiting of talent to supplement current operations within C1102PE.

All proposals must adhere to the elements in the statement of work and must include responses to all fill-in clauses within the solicitation/1449.

Send all proposals to Chaunsa Saunders at chaunsa.d.saunders.civ@us.navy.mil by June 19, 2026 at 2:00PM.

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