Iowa Impacs #2026-008

Iowa Department of Agriculture Seeks Marketing Partner for Conservation Cost-Share Campaign

The Iowa Department of Agriculture and Land Stewardship (IDALS) is seeking a marketing partner to promote its conservation cost-share programs through a paid media campaign. - Government Buyer: - Iowa Department of Agriculture and Land Stewardship (IDALS) - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Products/Services Requested: - Development and execution of a paid media schedule - Digital advertising - Radio spots - Services to target farmers and landowners in specific Iowa counties - Campaign to promote adoption of conservation practices such as cover crops and nutrient management - Unique or Notable Requirements: - Campaign must run in two phases, covering summer and fall periods - Media must effectively reach agricultural audiences in the following counties: Audubon, Boone, Buena Vista, Calhoun, Carroll, Clay, Dallas, Dickinson, Emmet, Green, Guthrie, Hamilton, Hancock, Humboldt, Kossuth, Palo Alto, Pocahontas, Polk, Sac, Webster, Winnebago, and Wright - Emphasis on measurable outreach and engagement with the target audience

Description

The Iowa Department of Agriculture and Land Stewardship (IDALS) is seeking proposals for a marketing campaign to promote the state's conservation cost-share programs. The campaign will run in two phases: July 6 to August 12 and November 5 to December 11, targeting specific counties in Iowa. It will include digital advertising and radio spots to encourage farmers and landowners to enroll in cost-share programs and adopt conservation practices such as cover crops and nutrient management. The goal is to improve soil health and protect water quality in Iowa and downstream areas.

View original listing