New Orleans Regional Transit Authority Procureware #RFQ RTAR_3557- 1 (Rebid)

New Orleans RTA Solicits Social Media Management and Analytics Platform Subscription

The New Orleans Regional Transit Authority (RTA) is seeking a one-year subscription to a comprehensive social media management and analytics platform. - Government Buyer: - Regional Transit Authority (New Orleans RTA) - Products/Services Requested: - One-year subscription to a social media and analytics tool - Must support social listening, analytics, and management across Facebook, Instagram, TikTok, Reddit, and X - Features required: - Single Sign On (SSO) - One primary user, five limited user roles - Unlimited social profiles, 10 ad profiles with unlimited boost spend - Daily sampling of five topics (up to 3,000 mentions per day) - Unlimited quick search (30 days of data) - Data retention per topic for at least 13 months - Unified content monitoring, advanced analytics dashboards, customizable alert systems - AI-powered summaries, downloadable/shareable reports, robust search (200+ saved queries) - Direct reading/export of posts, customizable alerts, transferable licenses - Accessibility for licensed users - Training and support services - Technical training for new users (one-on-one, group, pre-recorded) - User guides and virtual presentations - Customer support with response within 2 business days - Unique/Notable Requirements: - Platform must provide comprehensive analytics and reporting for agency recordkeeping - Must include robust training and customer support resources - Licenses must be transferable and accessible to all licensed users - No specific OEMs or vendors are named in the solicitation.

Description

The New Orleans Regional Transit Authority (RTA) is seeking a qualified vendor to provide a one (1) year subscription for a social media platform. The platform must include Single Sign On (SSO), 1 user, unlimited social profiles, 10 ad profiles with social advertising and unlimited boost spend, and 5 limited user roles. It should support daily sampling of 5 topics with 3000 mentions per day, unlimited quick search on 30 days' data, and data saved per topic for a 13-month rolling period. The platform must also provide access to customer success and support resources to help achieve business objectives on social media.

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