Opportunity

Centers for Medicare & Medicaid Services #260161J

CMS Solicitation: Beneficiary Data Access and Medicare Account Experience (BDAMAX) 2.0 Services

Buyer

Centers for Medicare & Medicaid Services

Posted

June 04, 2026

Identifier

260161J

NAICS

541512, 541519, 541513

This opportunity is issued by the Centers for Medicare & Medicaid Services (CMS), specifically through the ITCG - DMITSC division and OC - WETG office, to support the Beneficiary Data Access and Medicare Account Experience (BDAMAX) 2.0 contract. - Government Buyer: - Centers for Medicare & Medicaid Services (CMS) - ITCG - DMITSC division - OC - WETG office - OEMs and Vendors: - No specific OEMs or vendors are named in the notice - Products/Services Requested: - Enhancement of the Medicare digital customer experience, focusing on the authenticated experience within Medicare.gov - Maturation of the Beneficiary Experience Data Analytics Platform (BEDAP) as a service - Implementation of outreach and marketing improvements, including analytic and reporting services - Unique/Notable Requirements: - Emphasis on digital platform enhancement, advanced data analytics, and user experience improvements for Medicare beneficiaries - Contract is a small business set-aside under GSA MAS, with limited sources - Estimated contract value between $20M and $50M, including options - Three-year period of performance - No specific products, part numbers, or OEMs are listed; the procurement is focused on IT and analytic services for Medicare.gov and related platforms.

Description

The BDAMAX 2.0 contract team will support the evolution of the Medicare digital customer experience by improving the authenticated experience within Medicare.gov (Medicare account), maturing data, data management, and data use capabilities of the Beneficiary Experience Data Analytics Platform (BEDAP) as a service, and implementing and improving outreach and marketing capabilities, including analytic and reporting services, as well as user experience improvements. The contract duration is 3 years with an estimated current fiscal year value between $5 million and $10 million, and a total estimated contract value including options between $20 million and $50 million. The acquisition method is a Small Business Set-Aside -- Total under a GSA MAS Order - Limited Sources.

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