University Of Maryland Global Campus Bidlocker #92292

UMGC Radio and Podcast Advertising Services for Veteran and Military Populations

UMGC is seeking radio and podcast advertising services to boost awareness and enrollment among veteran and military-affiliated populations. - Government Buyer: - University of Maryland Global Campus (UMGC), Office of Procurement Services - Contact: Eric Pfister - Services Requested: - Radio Advertising Services - Air UMGC commercial content on vendor's radio network (local, national, international) - Targeting military-affiliated and veteran populations in key US and international locations - Includes production, scheduling, and copy services - Podcast Advertising Services - Produce monthly long-form audio spotlight content - Geo-targeted to engage veterans and military-affiliated populations - Includes production, scheduling, and copy services - Unique Requirements: - Vendor must have access to a national radio network and a large podcast platform - Proven experience in radio advertising - Geo-targeted advertising and veteran-focused programming integrated daily - Detailed reconciliation and reporting required - Registration on Bid Locker for electronic proposal submission - Contract Details: - Initial term of one year, with options for up to four additional years (total possible five-year duration) - Cumulative contract value not to exceed $1,000,000 - Place of Performance: - University of Maryland Global Campus, Adelphi, Maryland (contracting office)

Description

The University of Maryland Global Campus (UMGC) is seeking proposals for radio advertising services to support its Stateside Military Operations (SMO). The goal is to conduct an integrated marketing campaign targeting veteran and military-affiliated populations through radio and podcast outreach in selected US and international locations. The selected partner should have access to a national network of radio outlets and a large podcast platform, with experience in creating geo-targeted, high-quality podcast spots. Proposals are due by June 30, 2026, and must be submitted electronically via Bid Locker.

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