Maryland Procurement Portal #92292

UMGC Solicits Radio and Podcast Advertising Services for Veteran and Military Outreach

UMGC Stateside Military Operations is seeking a vendor to provide integrated radio and podcast advertising services aimed at increasing awareness and enrollment among veterans and military-affiliated individuals. - Government Buyer: - University of Maryland Global Campus (UMGC), Stateside Military Operations - Products/Services Requested: - Integrated radio and podcast advertising services - Airing of UMGC commercial content on a national radio network (local, national, and international reach) - Creation and delivery of geo-targeted, high-quality, long-form podcast spots - Focus on veteran and military-affiliated populations seeking post-secondary education - Unique/Notable Requirements: - Vendor must have access to a national network of radio outlets and a large podcast platform - Demonstrated experience in radio advertising and veteran-focused programming - Ability to deliver geo-targeted advertising in key US and international locations - No specific OEMs or vendors are named in the solicitation

Description

The University of Maryland Global Campus (UMGC) Stateside Military Operations (SMO) seeks a partner to provide integrated marketing services including radio and podcast outreach targeting veteran populations in the US, online, and overseas. The goal is to increase awareness of UMGC higher education programs among veterans and active military personnel and to boost enrollment applications from these groups. The vendor will air UMGC commercial content on their radio network, focusing on military-affiliated and veteran populations in key US and international locations. The vendor must have access to a national network of radio outlets and a large podcast platform with experience in radio advertising and the ability to deliver geo-targeted, high-quality long-form podcast spots.

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