New York State Contract Reporter #2135670

BIDA Seeks Branding and ADA-Compliant Website Design Services

The Bethlehem Industrial Development Agency (BIDA) is seeking qualified digital marketing and branding firms for a comprehensive rebranding and website modernization project. - Government Buyer: - Bethlehem Industrial Development Agency (BIDA), Town of Bethlehem, Albany County, NY - Scope of Work: - Full brand audit and development of a new visual identity (logo, color palette, typography, style guide) - Design and build a new, open-source content management website under a .gov domain - Website must be ADA Title II Web and Mobile Application Accessibility Rule compliant - SEO optimization and secure lead capture integration required - Content migration from existing site and staff training included - Digital launch plan with social media and email rollout - Modernization of BIDA’s digital presence to position Bethlehem as a premier development destination - Notable Requirements: - Website must be fully ADA-compliant and operate under a .gov domain - Participation goals: 10% Service-Disabled Veteran-Owned Businesses (SDVOB), 10% Minority/Women Business Enterprises (MWBE), 10% Disadvantaged Business Enterprises (DBE) - No specific OEMs or vendors are named; open to all qualified branding and digital marketing firms - Place of Performance: - Town of Bethlehem, NY (Albany County); BIDA offices - Contracting office: PO Box 177, Slingerlands, NY 12059

Description

This Request for Proposals (RFP) seeks competitive proposals from qualified full-service branding and digital marketing firms to assist the Town of Bethlehem Industrial Development Agency (BIDA) in rebranding the agency. The project includes creating a new content management, open-sourced informational website and a complete overhaul of the agency's digital presence. The new website must operate under a .gov domain in compliance with legislation and be fully ADA Title II compliant. The goal is to modernize BIDA's brand identity and create a high-performance digital hub reflecting the Town of Bethlehem's status as a premier development destination in upstate New York.

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