Pinellas County Opengov #25-0506-RFP & 25-0507-RFP

Pinellas County Awards $139.6M Advertising and Promotion Services Contract to Envisionit Chicago, LLC

Pinellas County, Florida has awarded a major contract for advertising and promotion services to Envisionit Chicago, LLC: - Government Buyer: - Pinellas County, Florida (Visit St. Pete-Clearwater) - Awarded Vendor: - Envisionit Chicago, LLC - Scope of Services: - Comprehensive advertising and promotion services - Brand strategy - Creative development - Content creation - Media planning and buying - Event and experiential management - Analytics and reporting - Services billed at a blended rate of $170 per hour - Annual not-to-exceed services fee of $4,663,088.00 - Total contract value capped at approximately $139.6 million - Contract Structure: - 60-month initial term with an option for a 24-month extension - Monthly billing based on actual hours worked; all work must be quoted and approved in advance - Notable Requirements: - Consolidation of two previous RFPs (media and creative) into a single contract - All services support Visit St. Pete-Clearwater's tourism marketing efforts - No specific products or part numbers are included; the focus is on professional services

Description

This solicitation is for advertising and promotion services focusing on brand strategy, creative, and content. The contract combines two RFPs: one for media planning and buying, and another for brand strategy, creative, and content. The contract term is 60 months with a possible 24-month extension, starting from September 4, 2025, to September 3, 2030. The total contract value is approximately $139.6 million, with services billed at a blended rate of $170 per hour and a fiscal year not-to-exceed amount of $4,663,088.00.

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