Oklahoma A&M System #1371489

Oklahoma State University Awards Digital Advertising and Media Buying Services Contract

Oklahoma State University (OSU) has awarded a contract for as-needed digital advertising and media buying services to support its Brand Management and marketing teams. - Government Buyer: - Oklahoma State University, Brand Management and Marketing Teams - Services Requested: - Digital advertising services to improve brand perception, drive enrollment, and increase engagement - Media buying and consulting services for advertising placement and campaign management - Procurement Details: - Multiple vendors selected to form a pool for project-based engagements - Services may target local, regional, or national audiences - No specific OEMs or product part numbers are referenced; focus is on professional services - Notable Requirements: - Vendors must demonstrate expertise in digital advertising and media buying - Engagements will be determined on a project-by-project basis according to OSU's needs

Description

Oklahoma State University is seeking proposals for digital advertising and media buying services to support its central Brand Management team and marketing and communication teams across the university system. The goal is to improve brand perception, drive enrollment and engagement, and influence action through high-quality advertising placement. OSU plans to establish a pool of qualified vendors who can be engaged on a project-by-project basis for digital advertising and media buying and consulting services. Multiple vendors may be selected for each service area, with projects varying in scale and targeting local, regional, or national audiences. Vendors will be engaged based on project scope, budget, timeline, and expertise.

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