University of Minnesota Ionwave #10529.953259.JST Addendum 1

Creative Services for Admissions Materials and Brand Identity Refresh at University of Minnesota, Morris

The University of Minnesota, Morris is seeking a creative services firm to update its admissions materials and brand identity. - Government buyer: University of Minnesota, Morris (part of the University of Minnesota system) - Scope of work: - Refresh admissions materials and messaging - Update brand elements and identity using the existing brand platform (established in 2008) and recent market research - No specific OEMs or commercial vendors are named in the solicitation - Services requested: - Creative services for branding, messaging, and admissions materials - Notable requirements: - Adherence to University travel policy for contractors - Provision of references from similar projects (preferably at universities or colleges) - Compliance with University contract terms and conditions - Responses must be submitted electronically through the MBID system - Targeted at firms with experience in higher education branding and creative services

Description

The University of Minnesota, Morris is seeking a firm to update and refresh its admissions materials and messaging based on recent market research with prospective students, parents, alumni, faculty, staff, and current students. The work involves updating brand elements and identity using the existing brand platform established in 2008. Responses to the RFP must be submitted electronically through the MBID system, and specifications will not be mailed or faxed. The solicitation was issued on June 1, 2015, and closed on June 25, 2015.

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