Hawaii eProcurement Portal #P26003172

Hawaii seeks marketing and communications services for statewide rollout of the Hawaii Retirement Savings Program (HRSP)

The State of Hawaii Department of Labor & Industrial Relations is seeking a vendor to provide comprehensive marketing and communications services for the statewide rollout of the Hawaii Retirement Savings Program (HRSP). - Government Buyer: - State of Hawaii Department of Labor & Industrial Relations - Hawaii Retirement Savings Program (HRSP) - OEMs and Vendors: - No specific OEMs or commercial vendors are named in the solicitation - Products/Services Requested: - Comprehensive marketing and communications services - Branding and creative development - Multilingual translation (Ilocano, Tagalog, Chuukese, Marshallese, Samoan, Hawaiian) - Accessibility compliance - Media planning and placement (TV, radio, print, digital, social, ethnic media) - Community outreach and engagement across all Hawaiian islands - Partnerships with community-based organizations - Digital marketing - Video production - Printing and materials - Travel for neighbor island outreach - Reporting, analytics, and performance tracking - Project management and contingency planning - Unique/Notable Requirements: - Services must be delivered statewide, including outreach to all major Hawaiian islands - Emphasis on multilingual and multicultural communication - Accessibility compliance for all materials - Coordination with community-based organizations - Performance reporting and analytics - Place of Performance: - Statewide across Hawaii (Oahu, Maui, Kauai, Lanai, Molokai, Hawaii Island) - State of Hawaii Department of Labor and Industrial Relations, 830 Punchbowl Street, Room 321, Honolulu, Hawaii 96813

Description

The State of Hawaii Department of Labor & Industrial Relations Director's Office on behalf of the Hawaii Retirement Savings Program (HRSP) is seeking competitive proposals from qualified Offerors capable of providing comprehensive marketing and communications services to support the statewide rollout of the HRSP. The solicitation is for marketing and communication services to assist in the program's statewide implementation. The contract involves various marketing activities including branding, multilingual translation, media planning, community outreach, digital marketing, video production, printing, and reporting. The work is to be performed statewide in Hawaii.

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