Department Of Administration Doa #PT5038

Geofence Digital Advertising for Speed Safety Camera Pilot Project

This opportunity from the Minnesota Department of Transportation (MnDOT) seeks vendors for a pilot project to enhance public awareness of speed safety cameras in highway work zones using geofence digital advertising. - Government Buyer: - Minnesota Department of Transportation (MnDOT) - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Products/Services Requested: - Geofence digital advertising services - Design, placement, and management of digital ads - Use of geofencing technology to target road users in Trunk Highway work zones - Ads must appear on 'family safe' websites - Short-duration media schedule to support summer road construction projects - Unique/Notable Requirements: - Ads must complement the communications plan for the speed safety camera pilot project - Focus on public safety and awareness - Emphasis on family-friendly digital platforms - Research component to evaluate effectiveness of the campaign

Description

The Minnesota Department of Transportation (MnDOT) is conducting a pilot project to research the effectiveness and viability of using geofence advertisements to inform road users of speed safety cameras operating in Trunk Highway work zones. Digital ads are expected to be placed on "family safe" websites. MnDOT will air a media schedule of short duration in support of associated road construction projects in summer 2026. The geofence schedule will support and complement the speed safety camera pilot project communications plan provided by the State.

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