Invest Nova Scotia Bonfire #INS 2026-27-11

Invest Nova Scotia seeks Marketing Agency of Record for integrated marketing services

Invest Nova Scotia is seeking a Marketing Agency of Record to deliver integrated marketing services supporting the province's economic development goals. - Government Buyer: - Invest Nova Scotia, a provincial economic development agency in Nova Scotia, Canada - Scope of Services: - Strategic planning - Brand and jurisdictional marketing - Creative development - Media planning and buying - Digital marketing with a focus on lead generation - Requirements: - Agency must have at least five years of experience delivering integrated marketing services at a national or international level - At least one team member must be proficient in HubSpot - Budget and Term: - Anticipated budget is approximately $60,000 per month (includes account management, core agency services, and media spend) - Initial contract term is one year, with options to extend for two additional one-year renewal terms - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Notable Requirements: - Demonstrated experience and HubSpot proficiency are mandatory for eligibility

Description

Invest Nova Scotia is seeking to engage a Marketing Agency of Record (AoR) to deliver an integrated suite of marketing services including strategic planning, brand and jurisdictional marketing, creative development, media planning and buying, and digital marketing with an emphasis on lead generation. The successful proponent will act as a strategic partner in delivering evidence-based, high-impact campaigns that support Invest Nova Scotia's business objectives and priority audiences. The contract term is initially one year with options to extend for two additional one-year renewal terms. The anticipated budget is approximately $60,000 per month covering account management, core agency services, and media spend, with potential for additional expenditure.

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