Procurement Portal Nova Scotia #INS2026-27-11

Invest Nova Scotia Solicits Marketing Agency of Record for Integrated Marketing Services

Invest Nova Scotia is seeking a Marketing Agency of Record to deliver integrated marketing services supporting the province's economic development goals. - Government Buyer: - Invest Nova Scotia, a provincial economic development agency - Services Requested: - Comprehensive marketing services, including: - Strategic planning - Brand and jurisdictional marketing - Creative development - Media planning and buying - Digital marketing with a focus on lead generation - Contract Details: - Initial term of 1 year, with options to extend for two additional 1-year periods (up to 36 months total) - Estimated budget of approximately $60,000 per month for account management, core agency services, and media spend - Additional expenditures possible - Requirements: - Agency must demonstrate deep understanding of Invest Nova Scotia’s mandate, partners, and the province’s competitive advantages - Open to proponents from any geographic location under CFTA, CETA, Canada-UK TCA, and CPTPP trade agreements - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation

Description

Invest Nova Scotia is seeking to engage a Marketing Agency of Record (AoR) to deliver an integrated suite of marketing services, including strategic planning, brand and jurisdictional marketing, creative development, media planning and buying, and digital marketing with an emphasis on lead generation. The successful proponent will act as a strategic partner in delivering evidence-based, high-impact campaigns that support Invest Nova Scotia’s business objectives and priority audiences. The contract is expected to last 36 months with an initial term of 1 year and options to extend for two additional 1-year periods. The budget is approximately $60,000 per month covering account management, core agency services, and media spend, with potential for additional expenditure.

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