California eProcure #OEPM 25-004

California Seeks Business Development and Marketing Partner for Exposition Park

The State of California's Office of Exposition Park Management (OEPM) is seeking a qualified partner to deliver comprehensive business development, marketing, and communication services for Exposition Park in Los Angeles. - Government Buyer: - Office of Exposition Park Management (OEPM), State of California - Scope of Services: - Business development strategy and execution - Marketing integration and communication services - Partnership management and stakeholder alignment - Revenue generation and sponsorship management - Strategic outreach, media strategy, and media buys - Event planning, activation, stewardship, and renewal support - Regular reporting, including initial, monthly, and quarterly deliverables - Notable Requirements: - Emphasis on execution and measurable revenue generation, not just planning - Contractor must be ready to start within 10 business days of award - Comprehensive approach required, including organizational chart, relevant experience, and case studies with references - Preference and incentive programs for Small Business (SB), Microbusiness (MB), and Disabled Veteran Business Enterprise (DVBE) - Contract Details: - Maximum annual budget: $500,000 - Five-year planning process with deliverables throughout the term - OEMs and Vendors: - No specific OEMs or vendors are named; solicitation is open to qualified firms - Place of Performance: - Services to be performed onsite and remotely, with primary location at 700 Exposition Park Drive, Los Angeles, CA 90037 (Exposition Park)

Description

The Office of Exposition Park Management (OEPM) is seeking a highly qualified consultant or firm to provide business development, communication services, marketing integration, partnership management, and stakeholder alignment. This contract focuses on implementation rather than strategy-only or advisory services. The selected contractor will develop and execute actionable plans within the first quarter for full implementation through the first 12 months, and also develop plans for years 1-5 of a five-year planning process. The contractor will actively deploy strategies, manage outreach, develop communication strategies, conduct media buys, provide media training, negotiate agreements, and support activation and renewal efforts.

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