CanadaBuys #INS2026-27-11

Invest Nova Scotia Solicits Marketing Agency of Record for Integrated Marketing Services

Invest Nova Scotia is seeking a Marketing Agency of Record to deliver integrated marketing services for the agency. - Government Buyer: - Invest Nova Scotia (provincial government agency) - Products/Services Requested: - Comprehensive marketing services, including: - Strategic planning - Brand and jurisdictional marketing - Creative development - Media planning and buying - Digital marketing with a focus on lead generation - Contract Details: - Estimated value: approximately $60,000 per month (includes account management, core agency services, and media spend) - Initial term: 1 year, with options to extend for two additional 1-year periods (up to 36 months total) - Notable Requirements: - Open, competitive procurement process - Subject to multiple trade agreements (CFTA, CETA, CPTPP, Canada-UK TCA) - No specific OEMs or vendors are named in the notice - Place of Performance: - Invest Nova Scotia, 1800 Argyle Street, Halifax, Nova Scotia, Canada

Description

Invest Nova Scotia is seeking to engage a Marketing Agency of Record to deliver an integrated suite of marketing services including strategic planning, brand and jurisdictional marketing, creative development, media planning and buying, and digital marketing with an emphasis on lead generation. The successful proponent will act as a strategic partner to deliver evidence-based, high-impact campaigns supporting Invest Nova Scotia's business objectives and priority audiences. The contract duration is 36 months with a budget of approximately $60,000 per month for account management, core agency services, and media spend, with potential for additional expenditure. The procurement method is competitive open bidding and the solicitation is conducted in English.

View original listing